There are a few simple laws to social media marketing. When you know them, you can leverage a good deal of power to raise your customer base in a significant manner. It can be challenging to start delving into social media marketing when you have no experience. All it takes is understanding the fundamentals of this type of marketing. Use these five laws to increase your quality and gain online entry points. These laws will help you serve your brand, your customers, and your revenue.
Social Media Marketing Law One – Listening
To succeed with social media content marketing, you must do more listening. Read and understand your target audience’s postings. Learn what is most important to them. With this information, you can create more content that sparks conversations and adds value for the consumer.
Social Media Marketing Law Two – Focus
Focus on a specific strategy for your social media marketing. Steer clear of being a jack of all trades. This gives you a streamlined strategy that has a better chance at succeeding than several that go in all different directions.
Social Media Marketing Law Three – Quality
Quality is always better than quantity. It is better to have 1000 connections that read, share and discuss your content than it is to have 10000 likes or followers that never participate in discussing your brand or products.
Social Media Marketing Law Four – Patience
This can be a difficult rule to follow but keep in mind that the success of any social media campaign will not happen overnight. Sure, it is possible to gain immediate attention from many people but most of the time succeeding takes time and patience.
Social Media Marketing Law Five – Compounding Content
Publish engaging, quality content and use it to build a quality following. Your audience will start sharing your material with their own audiences on blogs, YouTube, LinkedIn, Facebook and Twitter. When your material is shared, it compounds and this opens entry points on Google and other search engines. More people will soon find your brand through multiple keyword searches.